Wednesday, June 30, 2010

What's ICRS?

Angie here:
Every industry has a show where dealers, retailers, and buyers can get together to find excellent products, services, and sources. For the Christian book, music, and gift stores that is the International Christian Retail Show. It's a very fast paced week.

Several conferences and retreats book their events back to back with the ICRS to allow members to take advantage of the full experience while only traveling once.

I'd suggest this for anyone. For the public, the entry fee will likely be offset by all the free books given away at book signings. But for the writer, the opportunity to meet so many people that sell your work is invaluable.

I had the opportunity to sit down and really talk with P & K Books VP and his wife. Shawn and Suzanne were open, warm, and dearly wanting to share with authors the needs of the book store owner and employees. I soaked up so much good information that I decided it needs to go into an article in the Afictionado or Christian Fiction Online Magazine.

Here's the most important tip that seems like it should be common sense, but the book store owners shared that it rarely happens in their stores. Authors, just need to build relationship with their book stores. They want to know you and want to support your work. But most often, the store folks never cross paths with an author unless they come and sit at a table for a couple of hours. Some authors are painfully shy and really don't know how to be more outgoing. But most just aren't aware. The relationship helps with book sales. Even more important is the shared support system between the writer and the front line to the public.

Signing off from ICRS,
Angie

2 comments:

  1. Excellent advice! It's about relationship!

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  2. It really is. I don't like the harsh sound of networking because it doesn't express friendship. That's really what we're doing when we are meeting new friends. We get to know them and they get to know us so a level of trust is established. It's the trust and respect from getting to know a person, their beliefs, trustworthiness that matters.
    Angie

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